The quality of Facebook has declined significantly in the past 15 years. Back in 2011, it was a great place to keep in touch with friends, share photos, and organize events. Now Facebook feeds are full of advertisements and content from random strangers people decided not to follow, and the site is designed to keep people online.
Building a people-centric social media website that helps people keep in touch and organize events isn’t simply a matter of building a better Facebook. Many people have built social media websites that are better than Facebook, but they have either failed to be Facebook replacements, or they have been turned into sites designed to keep people online.
My experiences trying to build a better Facebook
I created a website to advertise local board game events at dmvboardgames.com. I want people to use the site to find board game events where they can meet people and make friends. While it is functionally useful as a specialized alternative to Facebook, that is not enough. Many people are used to finding events on Facebook, and they have no way of knowing that dmvboardgames.com exists. I’ve spent time actively reaching out to people who play board games to let them know about dmvboardgames.com, and I will need to continue in order to make sure people know about the site.
People are also rightfully concerned about dmvboardgames.com using their data, and many are under the impression that the site is following the Silicon Valley model of get customers first, and then monetize. All code for the site is open source, and I will be running the site indefinitely as a non-commercial website that does not make a profit. It takes time for me to demonstrate that the website is different from a Silicon Valley startup.
Dmvboardgames.com also doesn’t follow many of the typical practices of a Silicon Valley tech company. For example, dmvboardgames.com does not have an official social media presence on Facebook, LinkedIn, or other similar websites. Also, all code written for dmvboardgames.com was written without the help of generative AI, and the use of generative AI for future contributions is banned. While I believe it’s best to keep following these practices, it does make it harder to reach out to people, since they aren’t used to the practices dmvboardgames.com follows.
Why building a better Facebook isn’t enough
There are many reasons why simply building a functioning alternative to Facebook isn’t enough. I think the biggest reason is cultural norms that have developed around the tech industry. They incentivize a focus on trying to monetize users as much as possible, while manipulating them into tolerating declining quality.
Network effects are a factor in keeping Facebook around, since many people find Facebook as a convenient way to keep in touch with friends and family. However, network effects aren’t enough due to the current quality of Facebook and the fact that many people including myself have already stopped using Facebook.
Many people are aware of the user-hostile cultural norms. This leads them to mistrust new alternatives, From their perspective, a new alternative to Facebook is going to become just as bad. People will chose to use Facebook because it is familiar, and there are known workarounds to problems such as seeing unwanted suggestions. On the other hand, if a new alternative to Facebook becomes just as bad, it will take time for people to find workarounds to problems that arise.
Cultural norms end up affecting the people working at tech companies. They are pushed to ignore their sense of ethics and prioritize corporate tech profit. Tech companies are also reliant on venture capital(VC) funding to get started. A VC firm ends up gaining partial ownership of the company. Through this partial ownership, VC firms will push a tech company towards additional monetization to gain investment returns.
Founders of tech companies are not immune from this cultural push to monetize. I believe that most tech company founders, including billionaires Jeff Bezos, Mark Zuckerberg, Peter Thiel, and Sam Altman are fundamentally decent people. However, they have an ongoing history of greed and manipulation and that is rewarded by their environment. It is practically impossible to successfully run a major tech company using Silicon Valley norms and maintain a sense of ethics.
What else needs to be done
Future for-profit tech companies should avoid Silicon Valley and find an alternative to venture capital funding. Also, I think more tech projects should be created by nonprofits.
However, this isn’t going to be enough. These companies need leadership not influenced by Silicon Valley tech norms, and they need support from a more people-centric environment. The toxic norms of the tech industry that came from Silicon Valley have spread across the US. They have widespread influence among regular people outside of the tech industry.
In summary, convincing Americans to adopt a less pro Silicon Valley mindset is an essential part of making sure we end up with a better Facebook.